E. info@breakfastcereal.org

Providing easily accessible information on
breakfast cereals and the breakfast cereal industy

Latest News

DEBUNKING THE MYTHS AROUND BREAKFAST CEREALS

11th November 2011

An essential resource for health news has been given a make-over... Read Statement

Cereal and whole grains associated with reduced risk of colorectal cancer

10th November 2011

A high intake of dietary fibre, particularly from cereals and whole grains... Read Statement

Eating breakfast cereals boosts nutrition

2nd September 2011

New study confirms importance of eating breakfast cereals among people on low incomes... Read Statement

Significant Public Health Commitment from Breakfast Cereal Pioneers

17 March 2011

To coincide with the Salt Awareness Week (21st to 27th March 2011), the Association of Cereal Food Manufacturers (ACFM) is pleased to announce their commitment to the Department of Health's Responsibility Deal on salt reductions... Read Statement

What you eat for breakfast

1st February 2011

Recommendation – eat breakfast cereal as one way to boost your nutrition... Read Statement

Did you know...?

Breakfast literally means 'breaking the fast' and for some people, especially children, the 'fast' can be as long as 16 hours!

Children who eat breakfast perform better on standardised achievement tests and have fewer behaviour problems in school^[1]

Yet, 1 in 5 children are skipping breakfast and going to school on an empty stomach!

Children and adults who eat breakfast, particularly breakfast cereal, are less likely to be overweight than their counterparts who skip breakfast^[2] and are likely to have healthier diets overall^[3]

^[1] Journal of the American Academy of Child & Adolescent Psychiatry, February 1998

^[2] Gibson & O'Sullivan (1995); Journal of Royal Society of Health, Haines et al, (1996); JADA

^[3] Crawley (1993); Journal of Human Nutrition & Dietetics 6