The Association of Cereal Food Manufacturers (ACFM) in January 2005 announced a commitment from all of its members to make a further 10% reduction in salt by the end of 2005.
This commitment from ACFM follows a 22% salt reduction already made from 1998 to 2003, demonstrating the ACFM’s wider commitment to encourage consumers to improve their health through a balanced diet and active lifestyle.
Breakfast cereals on average contribute a very small proportion of salt in the diet - no more than 5% of the average adult daily intake
The ACFM will continue to work closely with the FSA and the Department of Health to meet recommended targets, while maintaining consumer choice and acceptance.
Breakfast cereals remain a healthy and nutritious way to start the day.
For further information contact the BCIS Team on:
Email: info@breakfastcereal.org
