|
 |
| |
Did you know...?
• Breakfast literally means ‘breaking the fast’ and for some people, especially children, the ‘fast’ can be as long as 16 hours!
• Children who eat breakfast perform better on standardised achievement tests and have fewer behaviour problems in school1
• Yet, 1 in 5 children are skipping breakfast and going to school on an empty stomach!
• Children and adults who eat breakfast, particularly breakfast cereal, are less likely to be overweight than their counterparts who skip breakfast2 and are likely to have healthier diets overall3
1Journal of the American Academy of Child & Adolescent Psychiatry, February 1998
2Gibson & O’Sullivan (1995); Journal of Royal Society of Health. Haines et al. (1996); JADA
3Crawley (1993); Journal of Human Nutrition & Dietetics 6
|
|
|
|
 |
About Us
The Breakfast Cereal Information Service is
part of the Association of Cereal Food Manufacturers (ACFM), which
represents all major manufacturers of breakfast cereal products
in the UK.
The primary purpose of the ACFM is to act on behalf of its members
as a central medium of communication with UK Government, political
institutions at a European level, any trade, regulatory or enforcement
bodies and other public/private bodies, where appropriate. In this
role ACFM provides advice and information to these bodies and to
Association member companies. ACFM is a member of the European
Breakfast Cereal Association (CEEREAL).
The ACFM’s Breakfast Cereal Information Service has been
launched to provide easily accessible information on the breakfast
cereal industry.
Who
Are Our Members?
The
ACFM represents a diverse range of the UK's leading
cereal manufacturers, including Cereal Partners, Dailycer, Dorset Cereals,
Jordans, Kellogg's, Morning Foods,
Quaker and Weetabix.
History of Cereals |
 |
The breakfast cereals we eat today have grown from a health
movement that started nearly one hundred and fifty years ago.
Cereal gruels were consumed by the ancient Greeks and Samuel
Johnson noted in 1775 that oatmeal porridge sustained the population
in Scotland.
Modern breakfast cereals were developed in the late 19th century by champions of the Food Reform movement, such as Kellogg, Graham and Bircher- Benner. Their aim was to produce healthy and nutritious cereal based breakfast foods, which are still eaten today, such as cornflakes, granola and muesli.
Today cereal is considered a great way to start the day for you and your family, helping kick-start the body for the day ahead and for peak physical and mental performance. At the Breakfast Cereal Information Service in the UK we aim to provide information on breakfast cereals and the breakfast cereal industry.
|
|
