It seems we are all familiar with the saying that 'Breakfast is the most important meal of the day'. A YouGov survey (Jan 2007) shows that 93% of adults and 86% of children understand the significant nutritional benefits of breakfast, yet almost half of adults (48%) are still not eating this crucial meal everyday!
The 'Getting the Goodness of Breakfast' campaign, brought to you by the Breakfast Cereal Information service (BCIS) aims to highlight the nutritional benefits you can enjoy by regularly eating breakfast cereal and milk as part of a healthy balanced diet. This site will provide you with a greater understanding of the wider benefits of eating breakfast and will also give you some simple tips on how to make breakfast quick, convenient and healthy.
