9th April 2010
The Truth Behind the Headlines – Fried Breakfasts
A story appeared in the media today, based on a research paper published in the United States. It was reported as saying that eating a fatty fried breakfast every day was the best start to the day.
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30th January 2010
Breakfast salt slashed again
To coincide with the Salt Awareness Week (1st to 7th February 2010), the Association of Cereal Food Manufacturers (ACFM) is pleased to announce a further reduction in the level of salt in breakfast cereals over the last year, bringing the total reduction since 1998 to an impressive 49.07%¹.
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12th August 2009
European pat on the back for British Breakfast Cereals - Best for Nutrition Information
The EU project, FLABEL (Food Labelling to Advance Better Education for Life) has announced British breakfast cereals as the best food category in Europe for providing nutrition information on pack.
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23rd January 2009
Farmhouse Breakfast Week 25th-31st January 2009
Breakfast is widely considered to be the most important meal of the day for the whole family and to highlight this next week is national Farmhouse Breakfast week.
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25th June 2008
Teenage Breakfast Skippers Undermining Healthy Development
Four out of ten teenagers are regularly skipping breakfast and missing out on vital daily nutrients, a new report reveals today. Research released by the Breakfast Cereal Information Service shows that, although the majority of UK adults understand the importance of breakfast for improving physical and mental performance (65%) and believe it to be the most important meal of the day (60%), 40% of teenagers are still ignoring the benefits.
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24th June 2008
Breakfast Gets a Boost as Cereal Makers Partner with Dairy Industry
The Association of Cereal Food Manufacturers (ACFM) is announcing it is to work in partnership with Dairy UK and The Dairy Council to increase awareness of the health benefits of breakfast cereal with milk amongst UK consumers.
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1 May 2008
Bank Holiday Fry Ups Send Brits to Bottom of International Breakfast League
Recent analysis of typical breakfast foods consumed across the globe shows that Brits waking up to a traditional English breakfast this Bank Holiday are likely to be consuming more calories and fat than our colleagues breakfasting around the world.
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