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News
October 2005
ACFM Salt Reduction Commitments
The Association of Cereal Food Manufacturers (ACFM)
in January 2005 announced a commitment from all of its members* to
make a further 10% reduction in salt by the end of 2005.
This commitment from ACFM follows a 22% salt reduction already
made from 1998 to 2003, demonstrating the ACFM’s wider
commitment to encourage consumers to improve their health through
a balanced diet and active lifestyle.
Breakfast cereals on average contribute a very small proportion
of salt in the diet - no more than 5% of the average adult
daily intake2
The ACFM will continue to work closely with the FSA and the
Department of Health to meet recommended targets, while maintaining
consumer choice and acceptance.
Breakfast cereals remain a healthy and nutritious way to start
the day.
For further information contact the BCIS Team on:
Tel: 020 7815 3900
Email: info@breakfastcereal.org
Notes
to Editor:
*The ACFM is the trade association of the UK’s leading
breakfast cereal manufacturers. Members are Cereal Partners,
Dailycer, Jordan’s, Kellogg’s, Morning Foods, PepsiCo,
and Weetabix.
2. Serving suggestions for an average
bowl of breakfast cereal range from 30 to 50g.
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