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Did you know...?

• Breakfast literally means ‘breaking the fast’ and for some people, especially children, the ‘fast’ can be as long as 16 hours! 

• Children who eat breakfast perform better on standardised achievement tests and have fewer behaviour problems in school1

• Yet, 1 in 5 children are skipping breakfast and going to school on an empty stomach!

• Children and adults who eat breakfast, particularly breakfast cereal, are less likely to be overweight than their counterparts who skip breakfast2 and are likely to have healthier diets overall3






Industry Responses



  Fortification
ACFM statement following FSA Board meeting on folic acid fortification
» Read Statement

ACFM statement on fortified breakfast cereals
» Read Statement
   
  Food Labelling
ACFM position on food labelling
» Read Statement
   
  Marketing/Advertising
ACFM statement on responsible marketing and advertising
» Read Statement
   
  Salt
ACFM salt statement
» Read Statement
   
  Sugar
ACFM sugar statement
» Read Statement
   
  Wholegrain Cereals
ACFM statement on wholegrain cereals
» Read Statement
   
  Other
ACFM statement on acrylamide in breakfast cereals
» Read Statement

 

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