It seems we are all familiar with the saying that 'Breakfast is the most important meal of the day'. A recent YouGov survey (Jan 2007) shows that 93% of adults and 86% of children understand the significant nutritional benefits of breakfast, yet almost half of adults (48%) are still not eating this crucial meal everyday!
The 'Putting Breakfast First' campaign brought to you by the Breakfast Cereal Information Service (BCIS) aims to encourage people to make a more conscious effort to have breakfast every morning. This site will provide you with a greater understanding of the wider benefits of eating breakfast and will also give you some simple tips on how to make breakfast quick, convenient and healthy.
