Putting Breakfast First
Why have breakfast? Meet the experts
Top Tips to Putting Breakfast First
Spice up your Breakfast
Breakfast Cereal Fact Sheet
Did you Know?


It seems we are all familiar with the saying that 'Breakfast is the most important meal of the day'. A recent YouGov survey (Jan 2007) shows that 93% of adults and 86% of children understand the significant nutritional benefits of breakfast, yet almost half of adults (48%) are still not eating this crucial meal everyday!

The 'Putting Breakfast First' campaign brought to you by the Breakfast Cereal Information Service (BCIS) aims to encourage people to make a more conscious effort to have breakfast every morning. This site will provide you with a greater understanding of the wider benefits of eating breakfast and will also give you some simple tips on how to make breakfast quick, convenient and healthy.

For further information on the Putting Breakfast First campaign, please contact The BCIS Team on 020 7815 3900 or email info@breakfastcereal.org