Food Labelling


January 2005
Labelling

We already include comprehensive nutritional information on our packs, informing consumers of the amount of energy, fat (including saturates), protein, carbohydrate (including sugars), fibre and sodium (including salt) within breakfast cereals.

We are committed to developing and improving our labelling to ensure that consumers have all the relevant information to help them make informed choices about the cereals they eat as part of a balanced diet. We are currently looking at providing guideline daily amounts on our pack, which will provide even more guidance to the consumer.