The Breakfast Cereal Information Service


Alarming figures about fibre intake and the Role of Breakfast Cereals

Tuesday 3rd January 2017

Results of a new survey[1] conducted by Sensus amongst European consumers have highlighted the continued gap between awareness of the need for fibre in the diet and actual intake. While the majority recognized that fibre intake is important for health, most persons had no idea that the recommended daily intake (RDI) of fibre is 30 grams a day. Moreover, many respondents doubted health claims.

The role of breakfast cereals in improving fibre intake

Breakfast cereals provide a great source of cereal fibre and should as a result, be strongly recommended as a means of achieving those essential daily dietary fibre intakes we should all be eating. However, many people in the UK fail to consume enough fibre on a daily basis and this is becoming a great health concern. Latest NDNS data shows that breakfast cereals contribute 10% of the fibre in the diet of children aged 4-10[2] and the consumption of breakfast cereal is generally associated with higher fibre intake[3].

[2] NDNS results from years 5 and 6 combined of the rolling programme for 2012 and 2013 to 2013 and 2014: report. UK Data Service.

[3] Michels N. et al. (2016) Ready-to-eat cereals improve nutrient, milk and fruit intake at breakfast in European adolescents. Eur J Nutr, 55: 771.


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