The Breakfast Cereal Information Service


Celebrating National Cereal Day- 7th March

Wednesday 7th March 2018

We all know that breakfast is the most important meal of the day. Breakfast literally means ‘breaking the fast’ after sleeping at night time. Most people do not eat for up to 12 hours between the time of their evening meal and breakfast on the following day – during this time their energy levels fall.  The first meal of the day is the most important because it supplies the body and brain with the necessary nutrients after a night’s sleep.

But it’s important not just to eat any breakfast but to choose a meal that’s packed full of essential nutrients including calcium, fibre and a variety of vitamins and minerals including B1 and B6. And that is exactly where breakfast cereals come in.

Breakfast cereals are a great choice for breakfast and are consumed by 80% of children and approximately 50% of adults regularly. There is mounting evidence that whole grains and fibre, which are found in foods such as breakfast cereals are important for health and play a role in reducing the risk of chronic disease. However, despite the vast amount of health benefits of whole grain and fibre, intakes in the UK are less than ideal.

How to Celebrate Cereal Day

So, how best to celebrate Cereal Day? The answer is simple – enjoy your cereal! Perhaps you have been skipping breakfast in the rush to start the day. Take a few extra minutes and get back into the good habit of starting your day off with a bowl of cereal. Simple ways to increase fibre and whole grain intake include aiming for at least five portions of fruit and vegetables daily and choosing whole grain varieties of breakfast cereals.

Another way to celebrate the day is to find something new to do with your cereal. Have you tried it warm instead of cold? What about making a cereal treat? you can make a treat with any type of cereal! If you take a few minutes to play with your favorite search engine, you will be surprised with the numerous recipes that let you get creative with breakfast cereal. Have fun trying something new to celebrate the Cereal Day!

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