The Breakfast Cereal Information Service


Consumers confused about how much is enough when it comes to whole grain in their diets

Tuesday 14th November 2017

A recent research shows there is significant confusion among consumers about how much whole grain should be consumed daily and the benefits of whole grain.

The Research company surveyed 16,173 adults in 11 countries, including the UK. While more than eight in ten people (82%) believe it is important to eat whole grain, almost the same number (83%) admit they don’t know how much they should consume. Less than half (47%) of those surveyed think they eat enough and 38% of the respondents did not know where to find it. In fact, the results showed that there is a misperception that whole grain can be found in seeds (28%) and nuts (21%).

Starchy food is a really important part of a healthy diet and should make up just over a third of the food we eat, according to the UK dietary guidelines, that recommend to choose whole grain varieties. Whole grains are commonly found in whole grain breakfast cereals, wholegrain bread, brown rice, porridge oats.

Five ways to ‘go whole grain’ are to:

  • Check for ‘whole’ on the label – wholemeal, whole wheat and whole oats are all whole grains
  • Swap refined (‘white’) bread, rice or pasta for whole grain varieties
  • Choose a whole grain breakfast cereal
  • Add another portion of whole grain at lunch and dinner, such as whole grain bread, pasta or rice
  • Look out for logos which highlight whole grain

The Study was released ahead of the 2017 International Whole Grain Summit which takes place in Vienna from 13 - 15 November and brings together stakeholders in the whole grain supply chain to review the latest scientific thinking, set priorities and agree on key actions that must be taken to increase whole grain intake.

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