The Breakfast Cereal Information Service

News

• 20/10/20 International Whole Grain Day - 19th November 2020
• 07/10/20 Public Health England 3rd annual report on industry action to reduce sugar levels
• 24/09/20 Wake Up to Breakfast Cereal – industry launches new manifesto
• 07/03/18 Celebrating National Cereal Day- 7th March
• 20/02/18 IGC International Grains Conference 2018
• 18/12/17 Monday 12th – 18th March 2018: National Salt Awareness Week
• 06/12/17 Breakfast is Best launches 70-page report – The Importance of Breakfast in Europe: A Review of National Policies and Health Campaigns
• 14/11/17 Consumers confused about how much is enough when it comes to whole grain in their diets
• 07/09/17 Eating wholegrains and dietary fibre could have major impact on Bowel Cancer risk
• 18/08/17 Children who skip breakfast regularly may not be consuming the daily amounts of key nutrients recommended by the UK government
• 11/08/17 The new Healthgrain Forum whole-grain food definition
• 29/06/17 Cereals 2017- 14th & 15th June 2017
• 15/06/17 BNF Healthy Eating Week 2017 -
• 30/03/17 Sugar Reduction Guidelines Published
• 20/02/17 Breakfast cereals in FDF export figures

Public Health England 3rd annual report on industry action to reduce sugar levels

Wednesday 7th October 2020

Public Health England (PHE) has published new data showing how much progress the food and drink industry has made in reducing sugar in products that contribute most to children’s sugar intakes.

The voluntary ambitions are set by government and form a vital part of measures to tackle obesity by making healthier choices easier and more accessible for families

The latest report shows mixed progress across a range of food categories and sectors:

• retailer and manufacturer branded breakfast cereals and yogurts and fromage frais have seen some of the biggest falls in sales weighted average sugar – around 13% – between the baseline (2015) and year 3 (2019)