The Breakfast Cereal Information Service


Public Health England 3rd annual report on industry action to reduce sugar levels

Wednesday 7th October 2020

Public Health England (PHE) has published new data showing how much progress the food and drink industry has made in reducing sugar in products that contribute most to children’s sugar intakes.

The voluntary ambitions are set by government and form a vital part of measures to tackle obesity by making healthier choices easier and more accessible for families

The latest report shows mixed progress across a range of food categories and sectors:

  • retailer and manufacturer branded breakfast cereals and yogurts and fromage frais have seen some of the biggest falls in sales weighted average sugar – around 13% – between the baseline (2015) and year 3 (2019)


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