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With
over 95% of households stocking breakfast cereals,
it is the most popular form of breakfast in the UK1 |
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Furthermore
87% of these households eat breakfast every weekday2 |
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The average
number of packs of cereals per household is approximately
five |
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Households
with children have approximately seven packs of cereal,
whereas those without children have approximately four
packs |
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The UK
has the second highest global per capita consumption
of breakfast cereal3
1RTE Data 52
w/e 10.10.2004
2BMRB for Mintel 2002
3Euromonitor 2003 |
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Welcome to the Association of Cereal Food
Manufacturers' ("ACFM") Breakfast Cereal
Information Service ("BCIS")
- Breakfast Cereal Information Service
30th January 2009
Breakfast salt slashed over the last decade
To coincide with the Salt Awareness Week (2nd to 8th February 2009), the Association of Cereal Food Manufacturers (ACFM) is pleased to announce a further reduction in the level of salt in breakfast cereals over the last year.
» Read Statement
23rd January 2009
Farmhouse Breakfast Week 25th-31st January 2009
Breakfast is widely considered to be the most important meal of the day for the whole family and to highlight this next week is national Farmhouse Breakfast week.
» Read Statement
25th June 2008
Teenage Breakfast Skippers Undermining Healthy Development
Four out of ten teenagers are regularly skipping breakfast and missing out on vital daily nutrients, a new report reveals today. Research released by the Breakfast Cereal Information Service shows that, although the majority of UK adults understand the importance of breakfast for improving physical and mental performance (65%) and believe it to be the most important meal of the day (60%), 40% of teenagers are still ignoring the benefits.
» Read Statement
24th June 2008
Breakfast Gets a Boost as Cereal Makers Partner with Dairy Industry
The Association of Cereal Food Manufacturers (ACFM) is announcing it is to work in partnership with Dairy UK and The Dairy Council to increase awareness of the health benefits of breakfast cereal with milk amongst UK consumers.
» Read Statement
1 May 2008
Bank Holiday Fry Ups Send Brits to Bottom of International Breakfast League
Recent analysis of typical breakfast foods consumed across the globe shows that Brits waking up to a traditional English breakfast this Bank Holiday are likely to be consuming more calories and fat than our colleagues breakfasting around the world.
» Read Statement
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