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  With over 95% of households stocking breakfast cereals, it is the most popular form of breakfast in the UK1
     
  Furthermore 87% of these households eat breakfast every weekday2
     
  The average number of packs of cereals per household is approximately five
     
  Households with children have approximately seven packs of cereal, whereas those without children have approximately four packs
     
  The UK has the second highest global per capita consumption of breakfast cereal3

1RTE Data 52 w/e 10.10.2004
2BMRB for Mintel 2002
3Euromonitor 2003
     



Welcome to the Association of Cereal Food Manufacturers' ("ACFM") Breakfast Cereal Information Service ("BCIS")

"Our aim is to provide easily accessible information on breakfast cereals and the breakfast cereal industry" - Breakfast Cereal Information Service


BCIS News... » Go to News Archive


1 May 2008
Bank Holiday Fry Ups Send Brits to Bottom of International Breakfast League
 Recent analysis of typical breakfast foods consumed across the globe shows that Brits waking up to a traditional English breakfast this Bank Holiday are likely to be consuming more calories and fat than our colleagues breakfasting around the world.
» Read Statement


25 Jan 2008
ACFM has achieved a 43% reduction in the salt levels of its members branded breakfast cereals since 1998
 The latest reduction figures, achieved from 1998 to 2007, mean that breakfast cereals now on average contain only 0.33g of sodium per 100g, which equates to less than 5% of the average adult daily intake.
» Read Statement

26 Sep 2007
ACFM response to claim of link between a diet high in starchy carbohydrates and fatty liver ACFM
 Members of the Association of Cereal Food Manufacturers* (ACFM) feel it important for consumers to understand the role of carbohydrates in the diet and the contribution made by breakfast cereals.
» Read Statement

22 Aug 2007
ACFM response to LACORS 'Salt in Food' survey
 Members of the Association of Cereal Food Manufacturers* (ACFM) support the work of the Authorities Coordinators of Regulatory Services (LACORS) and the Food Standards Agency in their efforts to address salt levels in food and wish to highlight the significant 38% reduction in the salt levels of the nation's favourite breakfast cereal brands since 1998.
» Read Statement

Aug 2007
ACFM statement on Advertising to Children
 The Association of Cereal Food Manufactures (ACFM) is extremely disappointed with the survey published by Which?
» Read Statement

17 May 2007
ACFM statement following FSA Board meeting on folic acid fortification
 The Association of Cereal Food Manufacturers (ACFM) welcomes the recognition of the importance of fortifying staple foods with folic acid in order to reduce the number of neural tube defect pregnancies in the UK.
» Read Statement
  » Go to News Archive



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