"Our aim is to provide easily accessible information on breakfast cereals and the breakfast cereal industry" - Breakfast Cereal Information Service.
The Breakfast Cereal Information Service is part of the Association of Cereal Food Manufacturers (ACFM), which represents all major manufacturers of breakfast cereal products in the UK.
The primary purpose of the ACFM is to act on behalf of its members as a central medium of communication with UK Government, political institutions at a European level through CEEREAL, any trade, regulatory or enforcement bodies and other public/private bodies, where appropriate. In this role ACFM provides advice and information to these bodies and to Association member companies.
Significant Public Health Commitment from Breakfast Cereal Pioneers
Higher fibre intake is associated with lower mortality
